Campaign Strategy & Planning:

• Develop and implement media buying strategies aligned with the business’s goals and objectives.

• Collaborate with marketing teams to understand target audiences and create campaign briefs.

• Choose the right type of ads (carousel, video, image, etc.) based on campaign goals (brand awareness, lead generation, sales, etc.).

1. Campaign Execution:

   • Set up, manage, and monitor campaigns using the META Ads Manager and other relevant tools.

   • Ensure campaigns are launched on time and follow the set creative and budget guidelines.

   • Adjust bids, budgets, and strategies as needed to maximize campaign performance.

     
     

2. Audience Targeting & Segmentation:

   • Conduct research to identify and define the ideal audience for each campaign based on demographics, behaviors, and interests.

   • Leverage META’s advanced targeting options such as Custom Audiences, Lookalike Audiences, and geographic targeting.

   • Continuously refine audience segmentation for optimal ad performance.

     
     

3. Optimization & Performance Monitoring:

   • Analyze key metrics (e.g., CPC, CPM, CTR, CPA) to determine campaign success.

   • Perform A/B testing and optimize ad creatives and targeting for better results.

   • Provide ongoing reporting on campaign performance to stakeholders.

     
     

4. Budget Management & Cost Optimization:

   • Monitor and manage campaign budgets to ensure efficient use of ad spend.

   • Make recommendations on how to allocate budget across different campaigns, ad sets, or channels for maximum performance.

     
     

5. Collaboration & Reporting:

   • Work closely with the creative team to ensure ads are aligned with the overall campaign goals.

   • Communicate with stakeholders on campaign progress, challenges, and results.

   • Generate and present reports on campaign effectiveness and opportunities for improvement.